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Turning around an organisation in decline

October 23, 2018 by petra-admin Leave a Comment

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Most of the time an organisation doesn’t realise the underlying causes of an ongoing decline in income. Until the causes are pinpointed, it is impossible to make any adjustments.

Filed Under: F Word

Recruiting new supporters online – The Donor Journey

October 23, 2018 by petra-admin Leave a Comment

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Autistica wanted to develop a new donor acquisition programme and online was considered the best channel to begin with. Investment was lower than either direct mail or DRTV and testing could be carried out fairly easily.

Filed Under: F Word

Why Break-Even is not the best measure to use in your fundraising metrics

October 15, 2018 by petra-admin Leave a Comment

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I heard recently that the Board of a development charity has insisted on all donor acquisition having to break-even within 2 years.

Filed Under: F Word

Treat donors differently they are all individuals

September 15, 2018 by petra-admin Leave a Comment

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I was recently giving a presentation to a group of fundraisers and – without thinking about it – said that it was usual for us to laser prompt each donor’s response device individually.

Filed Under: F Word

Get in touch

If you are interested in talking to us about your fundraising plans, any issues you have, crazy ideas or just want to meet for coffee, then we’d love to hear from you. Send an email to us at stephenb@petrafundraising.co.uk or call Stephen on 07866 695476

The Office

Phone: 07866 695476

Email: stephenb@petrafundraising.co.uk

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