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F Word

4 Reasons Why You Should be using Video for your Fundraising

April 12, 2019 by John Robertson Leave a Comment

Gaza film screengrab

A few years ago we were talking about the need for charities to come on board with video as a medium for fundraising. Hardly any charities were using it, many did not even have decent still photo library resources, let alone video.

Filed Under: F Word

Charities need more insight before making decisions.

April 12, 2019 by John Robertson Leave a Comment

INsights

You can’t just decide to do things in fundraising without a good understanding of what you are doing and being able to measure it to see if it works or not. Otherwise you are working in the dark – potentially losing more and more money, like our charity with 20% retention in Year 2.

Filed Under: F Word

An Alarming Trend in the UK Charity Sector

April 12, 2019 by John Robertson Leave a Comment

Low value ahead

One of the main trends we are seeing in UK fundraising right now is an alarming lack of donor value sitting on charity donorbases.

Filed Under: F Word

Turning around an organisation in decline

October 23, 2018 by petra-admin Leave a Comment

Photo of signpost

Most of the time an organisation doesn’t realise the underlying causes of an ongoing decline in income. Until the causes are pinpointed, it is impossible to make any adjustments.

Filed Under: F Word

Recruiting new supporters online – The Donor Journey

October 23, 2018 by petra-admin Leave a Comment

Email creative

Autistica wanted to develop a new donor acquisition programme and online was considered the best channel to begin with. Investment was lower than either direct mail or DRTV and testing could be carried out fairly easily.

Filed Under: F Word

Why Break-Even is not the best measure to use in your fundraising metrics

October 15, 2018 by petra-admin Leave a Comment

Descriptive text here

I heard recently that the Board of a development charity has insisted on all donor acquisition having to break-even within 2 years.

Filed Under: F Word

Treat donors differently they are all individuals

September 15, 2018 by petra-admin Leave a Comment

Portrait of a woman

I was recently giving a presentation to a group of fundraisers and – without thinking about it – said that it was usual for us to laser prompt each donor’s response device individually.

Filed Under: F Word

Get in touch

If you are interested in talking to us about your fundraising plans, any issues you have, crazy ideas or just want to meet for coffee, then we’d love to hear from you. Send an email to us at stephenb@petrafundraising.co.uk or call Stephen on 07866 695476

The Office

Phone: 07866 695476

Email: stephenb@petrafundraising.co.uk

© Copyright Petra Fundraising Ltd 2021. Registered office address: 15 Towcester Road, Old Stratford, Milton Keynes, Buckinghamshire, MK19 6AN. Company number 08327494.