Why Petra Fundraising? Because 20 years of fundraising knowledge across hundreds of charities and multiple channels means our charity clients can sleep soundly knowing they are in safe hands. We always start with the numbers to understand where the issues are. You can only fix something if you understand where it’s broken.
- Founder and Owner
Founder, with more than 20 years’ professional fundraising experience in Individual Giving across a wide range of charity causes and sizes. Responsible for the dramatic turnaround in fortunes at 2 charities whose income was in free-fall. Deep experience in multiple channels and an advocate for donor value over volume.
- Creative Director
Well-known as the writer of ‘Future Fundraising Now’ blog. Jeff brings a fresh and honest approach to critical comment on fundraising creative work and consults in the UK exclusively to Petra clients. Jeff has more than 25 years of copy and creative experience in the sector.
Jon Van Wyk
- Strategist and Analytics
Founder of our unique Donor Health Check analysis which brings new insights into the performance and behaviour of donors. Jon has worked with many of the largest charity brands to bring some significant as well as incremental changes to fundraising programmes.
- Digital Experience Consultant
Founder of Copper digital, part of which became absorbed into Petra Fundraising. Jason has more than 10 years’ experience in developing online email donor journeys, and online lead generation leading to acquisition.
- Senior Digital consultant
Digital experience at Cancer Research UK, Breast Cancer Care and Girl Guiding, Cheri brings deep and broad online fundraising and social experience to the team.
- Account Director
Keira is, unusually both technical and personable. Keira has a background in digital fundraising through her work with Engaging Networks, and has worked on many charity fundraising programmes through Petra.